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5 Ways To Easily Repurpose Your Content & Grow Your Business
This post is Part 5 of my 12 Days of Consistent Content Content Challenge for 2019. Click here to check out Part 4: 4 Reasons Reinforcement Is Critical In Online Business
When you’re creating content, you don’t just publish a blog post and call it a day.
That’s not how that works.
It would be nice if you could just release a piece of content, and then it would fall into the laps of everyone who needs your value, but you have to put in a little bit of legwork first.
And how you do that, is through repurposing.
In yesterday’s post (linked up top), I talked about how important it is to consider the idea of reinforcement over repetition.
And a great way to reinforce your message is to repurpose your content into different mediums.
Even better, it takes the pressure of you having to create content day after day after day. Yes, it’s critical to be consistent, but it’s also critical that you’re not being consistent at the expense of your time, your effort, and more importantly: your sanity.
So here are five (of many) easy ways to repurpose your content and grow your business faster.
Repurpose Your Content: Turn It Into An Email
Gone are the days where you can just tell your email list, “Hey, I have a new post, check it out!”
It would be nice, but you have to be more creative about engaging with your audience nowadays.
Now, when you have a brand new blog post that you want your audience to check out, send it to your email list, but don’t be so blatant about it. Tell a story about how your life and your experience related to this blog post you just published. Tell a story about how someone in your audience’s life changed thanks to your content.
Tell your audience WHY they need to know what you know.
And if you’re running try on content (which you shouldn’t be, if you take my free, 5-day email course, Content Explosion), you can always take one of your best posts and create an email to send out to your audience.
As I mentioned in yesterday’s post, your audience is growing each and every day, and you want to make sure that they are seeing your best content, your most important message, the things that your audience needs to know in order to reach the goals your ideal client strives for.
Repurpose Your Content: Turn It Into A Live Video
Some people have neither the time nor the patience to read a blog post.
That’s where video comes in.
And if you’re not comfortable yet with going live and being on video, that’s something you need to work t through ASAP.
Because live video is the key to business growth. I’ve talked at length about the importance of live video to online business, which you can read about in this post. It all comes down to the fact that when you go live, not only is your audience seeing your face, but they’re also getting the opportunity to interact with you immediately.
It’s not like leaving a comment that you’ll respond to when you have the chance, or a Facebook comment that you’ll get back to eventually. Going live gives you an opportunity to have an instantaneous dialogue with your audience.
And that connection makes it all that much easier for you to get to know your audience on a more personal level, getting them to like, love, and trust you all that much faster.
Repurpose Your Content: Talk About It In Your Facebook Community
Have a Facebook group? Well, you need to be active in it, so why not talk about your blog content in it?
In my free community, Consistent Content Creators, I take pieces of my blog content to use as conversation starters with my audience.
I take the calls to action and use them as engagement posts, because I want to make sure that my audience has every opportunity to answer these questions.
Because all the questions I ask, all the calls to action I create, are all done with strategy in mind.
I want to know what my audience is eager to learn about. I want to know what they struggle with. I want to know how I can help them, and the only way to do that is to ask questions related to my content.
Another way to repurpose your content that I love is to take your emails that you send to your list and put them in your Facebook community. You always want to make sure that your audience is seeing your value, and in order to maximize the likelihood that your audience is going to see your message (or that the message is going to stick), you might as well drop it in the group.
Repurpose Your Content: Turn It Into A Facebook or Instagram Post
Use your blog content and turn it into a Facebook post.
Distill the core of your message into a blog post, guiding your audience to check out the rest of the value you have provided within the post.
Ask the same questions you would ask your audience in your Facebook community. Start a dialogue.
And if you’re running ads (which I talk about the importance of in this post), you can turn that post into an ad to grow your engagement. Not only can an ad allow you to get in front of a cold audience, but you can also promote that content to your warm audience, to reinforce—see what I did there?—the importance of your message.
Not only that, but the more often your audience sees you, they’ll remember who you are and be more likely to explore how to get to know you better.
Repurpose Your Content: Create A New Pin & Share It On Pinterest
When you create a pin that leads to your blog post, it’s not just headline or bust.
In fact, you can create tons of different pins, all based on the content within the post you just published.
Take your subheads and turn those into pins that lead to your content. You can also pull your best, most quotable lines from the post and share those as pins too.
And when you schedule those pins to aa scheduler like Tailwind (get a month of free pins through my referral link), it takes the pressure off you getting your content out. Not only that, but it means you’re sharing all your best content, as often as it takes to get your audience to pay attention to you.
For more tips on how to get massive traffic from Pinterest, check out this post.
What is your favorite way to repurpose your content? Join my free Facebook community, Consistent Content Creators, and share your answer!
Ready To Start Your Own Online Business?
Have a lot to talk about, but don’t have the website to guide your readers to? Now is the perfect time to get started.
Now is the perfect time to take my free email course, where I teach you how to plan a year’s worth of blog content in just one day. This training takes away all the mystery behind figuring out what you’re going to write from week to week and helps you plan the ultimate in blogging content that your audience will absolutely love.
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