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You Need To Get The Idea Of Repetition Right Out Of Your Mind
This post is Part 4 of my 12 Days of Consistent Content Content Challenge for 2019. Click here to check out Part 3: Top-3 Reasons Tailwind Is An Online Business Must-Have
It’s an age-old question: how often is TOO often to talk about something in my business?
I’m not saying that you’re going to spend every single day in your business reading from the same three scripts, far from it. I’m saying that you have to be creative about how you reinforce the most important facets of your mission.
If you ever get to the point where you feel you’re repeating yourself, you have to think of new ways to talk about your niche, but you do need to keep doing it.
You need to keep talking about the core of your mission.
Because you’re not repeating yourself.
What you are doing is reinforcing the things that your audience needs to know.
It’s a fine line, but yes, there is a difference.
And here’s why:
Reinforcement Over Repetition: You’re Adding New People To Your Audience Every Single Day
Every single day, you are bringing in new people to your audience.
People who don’t know you.
People who may be interested in you, but don’t actually like you yet.
People who haven’t seen you from the beginning of your business.
People who have not followed your journey.
And it is your duty to educate (and re-educate) your audience about the core of your business.
That isn’t to say that you shouldn’t be posting the, “Hey, hello, my name is,” posts on Instagram every single week, but it does mean that you have to make it easy for your audience to find out about your background.
And yes, you do need to post that “Hey, hello, my name is,” content every few months.
Remember, you are reinforcing who you are and how you can help.
Reinforcing is a good thing.
A very good thing.
Reinforcement Over Repetition: People Are Going To Miss It The First time
Not all people are going to see your content the first time around.
People are busy, life happens, sometimes email service providers actually send your emails straight to the spam folder, and hell, social media algorithms these days basically guarantee that a massive portion of your audience isn’t going to see your content.
So, you need to put out the ICYMI.
Especially when you’re in the midst of a launch, you want to make sure that you are getting the message out to your audience.
You want to get it out, and you want to get it out over and over and over as often as it takes to get your point across.
And most of all, you want to ensure that you are giving your audience the opportunity to see the lessons you want to teach.
Reinforcement Over Repetition: People Need Reminders
Your story may not resonate the first time around.
It may not resonate the second time around.
It may not resonate the third time around.
But it may resonate the fourth time around.
Sometimes your audience may not be ready for all the things you have to teach them, right when they encounter you. Sometimes they need some time to open up to the lessons you want them to learn.
It call comes down to the fact that people need to see things more than once.
And you need to come up with ways to ensure that people are seeing your story, seeing it in new and unique ways, and see it in a way that allows your lessons and your value to really sink in.
Reinforcement Over Repetition: Not Everyone In Your Audience Is At The Same Level
As you and your business grow, so does your audience.
But that doesn’t mean that everyone who comes into your community is at the same level as your audience.
It means you need to focus on the fundamentals from time to time. You need to think about the foundations, the things that you learned at the beginning of your journey.
You have to remember to throw in some basics, some background, even if you’re nowhere near those basics and backgrounds and fundamentals anymore. You always have to think about where you were when you started, and what you wish you knew when you were starting out, without the guidance that you offer now.
Not only that, but sometimes even the most experienced in your office—and even yourself—need to go back to basics.
Reinforcement Over Repetition: What It Means To Reinforce
You reintroduce yourself regularly
I mentioned this above, earlier in the post, but you need to introduce yourself to your audience. You have to tell your story, your background, your how-you-got-to-where-you-are-right-now as often as it takes for your audience to get to know you. The core of your message is the one thing you need to have nailed down on the back of your hand.
How did you get to where you are now?
Why are you in this?
What is your mission?
What made you decide that this is your mission?
Those are all questions that you can answer as part of your introduction to your audience, and your regular reintroduction. This is something that you can go back to and update and change, especially as you grow, but no matter what, you need to know it.
You keep your best content easily accessible
You know that email you sent to your audience that hit it out of the park?
That Instagram post that got more engagement than you ever imagined?
The piece of content that got you a ton of emails and landed you your dream clients?
A Facebook post that went viral?
You need to keep ALL of that content in your back pocket, and readily available.
Need something to promote for Throwback Thursday? Wayback Wednesday? Flashback Friday?
Relaunching your signature product?
Getting ready to dive into your business’ best season?
Take that content you have been holding onto and recirculate it. Give your audience the opportunity to see your best work. A piece of content you publish once isn’t dead once the attention is off it. It’s only dead if you decide it’s dead. You want to take every single opportunity to remind your audience of your awesome, remind people why they got so excited to flood you with comments and likes and emails.
You must be niched down enough to know the absolute core of your message
This is the most important thing that you need to know, if you’re going to have the long-term success you seek.
You have to be focused on exactly who your audience is and what you have to teach them.
Not only that, but you have to know exactly what your passion is, and how to convey that passion.
When you know the core of your message, and the core of who you want to help, then your message is going to resonate with exactly the right people. It’s going to open doors for you that will allow you to grow and scale faster than you can imagine.
But only if you focus.
What is a story that you love to share with your audience over and over again? Join my free Facebook community, Consistent Content Creators, and share your answer!
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