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7 Reasons Online Businesses Need Low-Ticket Offers
When it comes to deciding on what to sell in your business (because you should be selling from day one, check out this blog post for more on why), there is so much messaging out there about creating something high-ticket, so you can fund your business growth, or go low-ticket to test the waters, or everywhere in between.
The truth is, there is no real answer of where you should start, but having a suite of low-to-high ticket offer in your business makes it all that much easier to sell every single day.
Low-Ticket Offers: Do Not Mean Low Quality
Before I dive in, I want to make one quick point about product quality.
Low-ticket does not mean low quality.
All low-ticket means is that it is a lower barrier for access.
Additionally, it means the product or offer isn’t going to be all-encompassing. It’s going to be a high-value piece of the overall transformation that you provide your audience.
When you think of a low-ticket offer, a great place to start is your high ticket offer. You that high-ticket offer, break it down into the fundamental pieces, and turn those fundamental pieces into individual offers.
But it’s all high quality.
Low-Ticket Offers: Allow You To Diversify Your Product Suite
When it comes to building and scaling an online business, diversification is key.
Now, this doesn’t mean you’re going everywhere with your niche (for more on that, check out this post), but it does mean that you want to diversify your pricing.
Because when you have a product suite that has varied prices, the members of your audience can see what it is they need, depending on where they are in their personal journey. And if they don’t, they’ll probably come to you and ask you where they should start with your products and service offers.
Low-Ticket Offers: Lower Prices = More Customers
Sure, having a high-ticket offer means you’re going to make more money per sale, but not as many people are as likely to invest in your high-ticket offers, compared to your lower-priced offers.
Plus, having a lower-priced offer means you’re bringing more people into your circle at a higher level than just someone who is following you on instagram or in your Facebook group (are you a member of Consistent Content Creators yet? Join the free community here) or on your email list, or even all of the above.
Someone who actually buys from you is an audience member at a higher level. They’re warmer to you than the rest of your audience, and they’re also more likely to keep buying from you in the future.
And don’t you want to increase your reach anyway? More people buying from you means you’re able to impact more peoples’ lives.
Low-Ticket Offers: Help Warm Up Your Audience Quickly
It’s a journey to take your audience from someone who has no idea who you are to raving fan who wants to know every single piece of the value you have to offer, and it can take some time.
And that’s where your low-ticket offer come in.
Because your low-ticket offers allow your audience—be they new or new-ish—to get to know you on a deeper level, deeper than just what you share on social media or in your communities.
The warmer your audience, the more they’re going to choose to invest in you as they invest into themselves.
With that low-ticket offer, you’re making it easier to give your audience a no-brainer decision on spending some of their money.
For more on warming up your audience quickly, check out this post on why online businesses need tripwires.
Low-Ticket Offers: Increase Engagement
The people who buy from you are some of your warmest leads. That’s not to say they’re your only warm leads, because you will find people who have followed you for years without engaging, but when someone buy from you, it should serve as a signal to you that they want to hear more from you.
And people love hearing from online business owners on an individual basis.
Reach out to them.
When someone buys from you, check in with them. Email them and ask them if they have any questions about the material, and if they’ve completed the course or read the ebook or whatever task, ask them for a testimonial.
Engage with them, and ask them what they want to see more of, what they’re still struggling with outside of your offers, and then go ahead and create that thing.
Low-Ticket Offers: Allow You To Test New Products
Have an idea but you’re not sure if your audience is going to be into it?
First of all, ask your audience if they’d be interested in that product, course, program, offer. It’s that simple.
And as you create the full product, you can always take a piece of that product and package it into its own offer.
You can see how it’s received by your audience, see what’s missing, what you don’t need to include, and anything else that your audience may or may not be interested in.
Testing is the key to ensuring that your product is serving your audience the way you want it to.
Low-Ticket Offers: Make It Easy To Sell Something Every Single Day
There is no rule that says you’re not allowed to sell every single day.
Look at places like Nordstrom, Kendra Scott, Amazon, Target, etc. There is not a day in the year where you can’t buy one of their products or offers.
And you get to do the same thing.
When you have a low-ticket offer in your back pocket, that’s something you can point your audience to and drive traffic, every single day.
Including and especially on the days where you’re not selling a larger product or service offer.
It’s not a turnoff to sell every single day, because all businesses sell ever day. What you want to do is to remember to provide value every single day, alongside asking for the sale.
You can drive traffic to the products you have on sale, every single day, even as you are selling other things in your business. Because people are going to find you in a ton of different ways and in different times, so you have to remember that.
Give people the opportunity to not just learn from you, but also to buy from you, because you never know who is going to be ready to pull that trigger.
If you were to create a low-ticket (under-$100) offer for your audience, what would it be? Join my free Facebook community, Consistent Content Creators, and share your answer!
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