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5 Reasons All Online Businesses Need Blog Content
This post is Part 8 of my 12 Days of Consistent Content Content Challenge for 2019. Click here to check out Part 7: 4 Reasons You Need Categories To Organize Your Content
I see this question pop up from time to time, especially for people new to the online business space:
Do I actually need to blog?
The answer:
Yes.
Yes, you do need to blog.
Even if you don’t consider yourself to be a traditional “blogger”, in the online business space, you should still have a blog on your website, that you regularly update with high value content.
Publishing to your blog can only benefit your business, and allow you to grow much faster than without it.
All Online Businesses Need Blog Content: It’s How People Find You
Your blog content is one of the easiest ways to organically bring your ideal client into your universe.
Remember, your audience is searching all the time to find ways to make their lives easier, alleviate those pain points you come up with when you’re thinking about the exact person you’re looking to help through your business.
One of the things that people do during their search is go right to Google and search, “How do I get better at X?” “Have can I do more X” “What can help with X?”
When you create free, written content based around answering those questions, you are more likely to be found by your audience. When they find you, they get to learn more about you, and once they’re nurtured, they’ll buy your products, join your programs, and even work with you one-on-one.
You have to remember that being found by your audience is more than half the battle.
Create high value content, make sure the posts are organized with SEO in mind, and put them out there to your audience..
Now, doing it strictly organically will take time, but that time will pay off big in the months and years to come, allowing you to supplement your paid advertising with letting the Google machine do its magic.
All Online Businesses Need Blog Content: It Establishes You As An Expert
Your blog content is one of the easiest ways to establish yourself as an expert.
When you have a deep library of blog content, you give the newest members of your audience a wealth of free content—emphasis free—that they can binge at their leisure.
That content tells your audience, “Hey, I know everything there is to know about the thing you’re curious about.”
It doesn’t mean you have to actually know everything, but remember: you are here to help the people who are just a little bit further behind than you are. Teach them what you know, and what you have learned, and as you keep learning, you get to keep creating and promoting more and more content.
That also doesn’t mean you have to start your business off with hundreds of blog posts under your belt—you dont have to let anything stop you from starting your business, and especially not having a wealth of content yet.
But giving your audience the opportunity to access that content means that they know they have a resource to go to that is actively, consistently being kept current with exactly what they need to know, and what they will one day eventually need to know.
All Online Businesses Need Blog Content: It’s Easy, Free Content For You To Create
I know that writing isn’t easy for all people, but that is because writing is a skill that anyone can acquire. The way you get better at writing, is simply to write. The more you write, the better you’re going to get at it.
And writing blog content is truly one of the easiest pieces of free content for you to create.
All you need to do is determine a topic to write about, write about it, and then promote it.
You can do so much with blog content. You can create a series of foundational posts, you can create a series of your favorite parts about your business, you can interview other major players in your business, (which also helps with networking) you can pick out one major point in your niche that you really want to emphasize and write a series of posts about it.
When it comes to what you want to talk about, you can really do whatever you want.
All Online Businesses Need Blog Content: It Drives Your Promotional Strategy
Don’t know what to promote? That’s what your blog content is for.
When you are consistently putting out blog content, then you consistently have content to promote and are able to get your message out to your audience every single day.
That’s how you grow.
Having the plan behind your content strategy—like what I teach in my free, 5-day email course, Content Explosion—shows your audience that you aren’t doing this haphazardly.
Everything you post should have a reason behind it, from driving people to your email list (which you should be doing every single day), to having people sign up for your next masterclass, to the upcoming launch of your next program, to opens to for your 1-1 or group coaching.
When you structure your promotional strategy around your blog content, you are showing that you have a plan on how to truly execute the things that you have to teach.
That organization allows your audience to easily see that you are the expert you say you are, no matter how long you have been in business for.
Remember, it’s not about how long you’ve been around, it’s about the value that you have to provide, value you are gathering every single day of your life, because your business is fueled by the things that you are the most passionate about.
All Online Businesses Need Blog Content: It’s How You Test Your Future Offerings
When it comes to the products and offerings that you want to launch, research is key.
You never want to launch a product or program or service offering without doing research to find out if your audience even wants it.
Creating takes time, and you want to make sure you’re making the most out of your time and effort. The last thing you want to do is put weeks or even months behind creating something that your audience ultimately isn’t interested in.
When you do your research, it means asking your audience what kind of things they want to see on your blog. That is indicative of what they struggle with most, and when you create more content around it and get positive response and engagement, you then know that your audience needs more of your in-depth knowledge on the topic.
Your most popular content is what you need to focus on, and create paid products and services based around.
What is your favorite thing to talk about on your blog? Join my free Facebook community, Consistent Content Creators, and share your answer!
Ready To Start Your Own Online Business?
Have a lot to talk about, but don’t have the website to guide your readers to? Now is the perfect time to get started.
Now is the perfect time to take my free email course, where I teach you how to plan a year’s worth of blog content in just one day. This training takes away all the mystery behind figuring out what you’re going to write from week to week and helps you plan the ultimate in blogging content that your audience will absolutely love.
Don’t forget to get hosting (plus a free domain) for as little as $3.95/month through Siteground. You can read why I choose Siteground to host my websites in my post, 6 Reasons I Host My Side Hustle On Siteground (And You Should Too).
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