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You Need To Batch Your Content
This post is Part 6 of my 12 Days of Consistent Content Content Challenge for 2019. Click here to check out Part 5: 5 Ways To Easily Repurpose Your Content & Grow Your Business
Batching is one of those relatively well known, but still not often talked about secret in online business.
The best, most successful online business owners batch their content.
They dedicate time out of their month to ensure that they have a day or a few days that are solely dedicated to content creation.
Not only that, but they are decided to creating content that fits in with the message and overall goal they have for the given month.
As I mentioned in the first post of the Consistent Content Series, 5 Benefits To Multi-Day Blog Post Challenges, you need to give yourself time to execute your plans the way you want to execute them.
Yes, you want to set deadlines for yourself, but you don’t want to be in the position where you are scrambling to put out haphazardly created content, just for the take of getting your word out.
You want to give your audience your best work. That means taking your time, and allowing yourself as much time as you need to put your plan in place.
You Need To Batch Your Content: It’s Not Just Blog Content
The best part about batching, is you can batch ANYTHING in your business.
You can and you SHOULD batch as much as you can.
Have a bunch of blog posts you want to create? Do it. Hell, you can batch ALL your blog posts for a given month in a day or two.
Want to get ahead of your Instagram content? Batch your pictures, batch your captions, batch your hashtag research.
Want to really grow your Pinterest account and start posting more of your content, rather than pinning other peoples’ content? Batch your pin creation! And you can do that really easily in a platform like Canva.
Do you post in your Facebook community multiple times a day? Batch that content and get it scheduled so you’re not spending all of your time sitting on Facebook.
Take account the content creation that takes you the most time to accomplish each week and see how you can distill it down to an hour or two each week to just get your content created.
When you know what you’re going to talk about from week to week and month to month (which I can help you plan in my free, 5-day email course, Content Explosion), it takes the pressure off how you’re going to promote it, and so you can make the most out of reaching your audience.
You Need To Batch Your Content: Content Creation Does Take Time
Content creation takes time, but that doesn’t mean it should take up ALL of your time.
One of the many things I reinforce with my audience is the importance of spending far more time promoting your content than you do creating your content.
If you’re spending 80% of your time creating content, but only 20% promoting it, then your audience is likely to not see it. And even worse, the people who aren’t in your audience yet, but do need your message, they’re not seeing it either.
If you’re not promoting your content, every single day, you’re not going to grow nearly as quickly as you could be.
You need to be growing, because you want to get your message out. You want to teach what you know, and you want to help your audience grow to the level you’re in, without making the mistake that you made.
So allow yourself to take the time, either a day or few days out of your month, dedicated just to content creation. Give yourself the space to put out your best work.
You Need To Batch Your Content: You Need To Have Time To Really Allow Your Message To Sink In
When you come up with your content plan, it’s important to give yourself time to allow your message to sink in for you before you start sharing it with your audience.
You want to be sure that you know exactly what you want to talk about before you dive in and start sharing it.
You want to be clear as day.
And that takes some time.
Think about what you want to talk about, and give yourself some time to come up with those major talking points. When those talking points are clear, it allows you to convey your message in a way that your audience really learns exactly what you need them to know.
When your message is clear, everything else comes easily.
You Need To Batch Your Content: You Have An Event You Need To Prep For
Remember when you were in school and you had to suffer through group projects, and your project partner SUCKED?
Take it from me, someone who absolutely hated group projects when she was in school, you do NOT want to be caught with your pants down if you’re participating in a project or an event where your content is the lynchpin to the event’s success.
Or even, just to make your deadline.
When you collaborate with other online business owners, you want to put yourself and your business in the best light. The people you work with once, may be people you collaborate over and over and over again, but that only happens if they like to work with you, and you get your stuff in on time.
When you’re creating content for yourself, that’s one thing if there are issues, but if you’re creating content for say, an online summit, you want to make sure that not only is it great, but it’s as perfect as it gets.
And that means you can’t rush yourself.
If you have content that you need to put together for the event and the days and weeks leading up to it, you should get it out of the way as early on as possible, so you’re not scrambling to make sure that you fulfill all your obligations to the people you are working with.
You Need To Batch Your Content: Sometimes Life Gets In The Way
In March of 2019, I got sick for the first time in years. And not just a cold that went away in a few days, I was sick for weeks. Fever, chills, exhaustion, a headache, I had it all.
And it sucked.
At the same time, I had not had my content creation ducks in a row, so it was very difficult for me to come up with the energy to be consistent, when all I wanted to do was sleep and get better.
I finally recovered and got back on my horse, but then, a few weeks later, I got sick again. The spring was a really tough time for me, health-wise. K
And that’s just one reason why you have to have your content created in advance.
Maybe you have something come up with your family, maybe your computer dies and you’re going to be without it until as long as it takes to get it fixed, maybe something else in your life breaks down.
Whatever it is, you want to ensure that you are as prepared as possible, so that even if the unexpected happens in your life, you are able to keep going and not skip a beat.
When do you batch your content? Join my free Facebook community, Consistent Content Creators, and share your answer!
Ready To Start Your Own Online Business?
Have a lot to talk about, but don’t have the website to guide your readers to? Now is the perfect time to get started.
Now is the perfect time to take my free email course, where I teach you how to plan a year’s worth of blog content in just one day. This training takes away all the mystery behind figuring out what you’re going to write from week to week and helps you plan the ultimate in blogging content that your audience will absolutely love.
Don’t forget to get hosting (plus a free domain) for as little as $3.95/month through Siteground. You can read why I choose Siteground to host my websites in my post, 6 Reasons I Host My Side Hustle On Siteground (And You Should Too).
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